With the federal government expected to release its National Digital Economy Strategy within days,  the Australian Information Industry Association (AIIA) has called on all sectors, including all levels of government, business and industry bodies, to become actively involved in the emerging digital economy, saying there will be significant benefits to be taken advantage of.  

 

"These opportunities will shape Australia's economic future in a major way," said AIIA CEO Ian Birks.

 

"We need an informed and rapid debate from every perspective. Most importantly, we need meaningful engagement. The digital economy will only be a big deal if other people – other industries, business sectors, community groups and government interests – are actively engaged with developing the right opportunities."

 

The AIIA has announced it will create a ‘digital economy strategy development toolkit’  designed to assist industry and business in creating strategies to deliver immediate returns that will grow as the National Broadband Network is rolled out across the country.

 

"A group of our members will be working together to showcase what the digital experience is all about. The focus will be on the technology and applications that high-speed, ubiquitous broadband can enable, how users can directly benefit and what they need to do to see results." Mr. Birks said.