The Victorian Government has announced Melbourne has been selected as the host for the Penny Archade Expo Australia in 2013 and 2014.

 

PAX is the world’s premier games festival, with State Minister for Innovation, Louise Asher, saying it represented a fantastic opportunity to showcase the state’s creative capabilities on a global scale.

 

 

“This is the first time the event has been held outside the United States and attracting PAX Australia to Melbourne was a major coup for Victoria,” Ms Asher said.

 

“It is a great opportunity to showcase games culture in Australia to the rest of the world, and the exposure around the region and the world that Melbourne’s games industry will gain from the event, and the number of international and domestic visitors that will be drawn to Melbourne, cannot be underestimated.”

 

Penny Arcade President Robert Khoo said the demands of the global community dictated the expansion to Australia.

 

“When we reached out to our international fans, the response from the Australian community for a local PAX was overwhelming,” Mr Khoo said.

 

“Melbourne has a long history of supporting the games scene, through showcasing cultural game exhibits to supporting world renowned game developers. Holding PAX Australia in Melbourne is the perfect fit for our show.”

 

PAX Australia will be held at the Melbourne Showgrounds from 19-21 July 2013 and will be run by ReedPOP in conjunction with Penny Arcade.

 

For further information visit www.paxaustralia.com.au