Parramatta's smart card – ParraSync – has fought off heavyweight competition from the Commonwealth Bank and Google to win a major award at the Smart Card Awards Asia in Singapore.

 

ParraSync won the award for Best Near-Field Communication Collaboration Initiative.

 

This Australian-first initiative will integrate access to many areas of city-living into one card or smart-phone application.

 

The initiative was developed by a technology consortium comprising Parramatta City Council, STMicroelectronics and SGS Technologie Australia, and is supported by the NSW Government's Collaborative Solutions - Mobile Concierge initiative.

 

"I'm absolutely delighted that ParraSync has won this prestigious award against such tough competition," said Lord Mayor of Parramatta, Cr Lorraine Wearne.

 

Member for Parramatta, Geoff Lee MP said when it is launched later this year, ParraSync will bring many cards into one multi-purpose card or smart-phone application.

 

"Card holders and mobile users will be able to access Council-owned car parks, use it as a security tag to access work buildings, borrow from local libraries, purchase items from businesses, access loyalty programs and more," Mr Lee said.

 

ParraSync is currently in a trial phase and will be available for distribution later this year.