The use of smart phones in online shopping is growing, with women forming the vanguard of the new practice, according to new research released by Telstra.

 

Almost one in two smartphone owners have used their phone for ‘pre-shopping’ to support a purchase decision and almost three in four of these have converted to an offline purchase as a result.

 

Telstra Director of Digital Media and Content, Adam Good said the third annual Smartphone Index conducted by Nielsen proved consumers are showing more confidence in purchasing goods and services online.

 

“Smartphone popularity continues to surge and our research shows Australian women are leading the way in making it the device of choice for not only shopping, but also searching, social networking, and other tasks,” Mr Good said.

 

“Shoppers looking to avoid the Christmas chaos at malls and stores are browsing products on their smartphones before purchasing, making their usual December rush a more efficient, enjoyable experience.”