Telstra has announced it has entered into an agreement to acquire South Australian based ISP Adam Internet.

 

Subject to ACCC approval, Telstra will aqcquire all of Adam’s business, including the company’s Adelaide data centre and fibre assets.

 

Telstra’s Innovation Products and Marketing Group Managing Director, Kate McKenzie said the acquisition aligned with Telstra’s strategic priorities to retain and grow customers and build new growth businesses.

 

“Adam is a respected brand with a loyal customer base in South Australia. It’s a great online, low cost business that lets customers purchase and manage their own services. This model offers opportunities for growth, particularly for consumers wanting online sales and support.

 

“Customers trust the Adam brand and we’ll certainly be keeping it as we work towards further growth under Adam’s first class management team.

 

“We are excited to be able to help this South Australian success story expand nationally,” she said.

 

Telstra will retain the Adam brand and run the company as a stand-alone subsidiary of Telstra.