Customer Data Platform (CDP) Manager

Customer Data Platform (CDP) Manager

Could this be one of those rare moments to do the best work of your career?

The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

We're the team who bring you Australia's favourite lottery games. For more than a century, we've been playing our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today!

This newly created role will be an integral part of our new Personalisation team. Reporting to the Head of Personalisation you'll liaise with stakeholders across the business and take the customer led strategy and turn strategic vision into building actionable customer segments via the Customer Data Platform (CDP) for Lotteries.

Following a governance framework, you'll be creating consistent customer segments for use within owned and external touch-points by leveraging first party customer data and external interactional data from digital analytics tools. You will be responsible for managing and measuring the effectiveness of customer segments created via the CDP. You will also provide subject matter expertise to the wider marketing team providing insights/recommendations for customer segments along with managing test & control groups across channels for an always optimising methodology.

What you'll do

• Manage customer audience creation and value realisation via the CDP
• Own audience usage for TLC digital marketing activations via the CDP
• Monitor, analyse and report on the effectiveness of audiences created via the Adobe RT-CDP
• Be the centre of knowledge understanding the value of each customer segment within the CDP
• Communicate with internal and external data stakeholders to find relevant data for campaign activations
• Generate customer journey insights and share audiences across multiple touch points
• Advise stakeholders on data driven marketing activities, provide input on their data strategy and potential outcomes

What you'll bring

• Experience with Digital Marketing & Analytics tools to target customers for digital campaign activations
• Experience working with business stakeholders to identify insight needs and agreeing on digital data sets
• Demonstrated experience as a business lead managing a CDP/DMP instance, managing segment on-boarding, data integrations and providing strategic support to the business and technical teams.
• Demonstrated experience optimising marketing technology solutions in a large & complex environment.
• A high level of attention to detail and confidence in working directly with business stakeholders
• Experience playing a support role for digital analytics, troubleshooting complex issues and making recommendations
• The ability to work well in a team, be approachable and able to reach out to peers

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, the benefits of working with us are pretty good too!

The list is extensive but here are a few:

• Join an amazing team who are ready to welcome you and set you up for success. Our people are warm, engaging and passionate. We love what we do and have fun along the way.
• Deliver extraordinary results while balancing work and life with our flex for great outcomes approach
• Find your balance with a variety of leave types such cultural leave, flexi-leave, volunteer leave, purchased leave and 18 weeks' parental leave for all new parents, regardless of gender or family type
• A true sense of belonging. We're committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Statement of Support, employee inclusion networks and diversity memberships
• Feel valued with experiences that are tailored to you, we'll always start from a 'yes'
• Support your health and wellbeing with our comprehensive (and free) app called to support you and your family's mental and physical health
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities
• Ignite your potential with our dedicated learning and development platform with resources from leadership to technology to support your bright future
• Maximise your home workspace with our home office reimbursement payment

About The Lottery Corporation

The Lottery Corporation Limited (ASX: TLC) is Australia's leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.

Best known for The Lott and Keno, we're proudly one of the highest-performing lottery businesses in the world.

For more than a century, we've been supporting Australian communities through lottery taxes, donations, and partnerships. We play our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners, and our community.

Studies have shown that people from under-represented backgrounds are less likely to apply for roles where they don't match the job description criteria exactly. If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.

We're committed to providing a safe, respectful and supportive work environment where our people feel included and rewarded. This commitment extends to our recruitment process. We encourage candidates to let us know if we can make any accommodations, so the process can be more user friendly for them.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate.

We acknowledge the inextricable link First Peoples of Australia have with the land past, present and future.

Your online safety is important to us. We'll never request payment or credit card details from you to apply for a position at The Lottery Corporation. The most reliable source for available opportunities at The Lottery Corporation is our website. If you're uncertain whether a job ad is legitimate, do not provide your details. Verify via our website or contact our company.