Marketing Cloud Engineer

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The role of Marketing Cloud Engineer is an important role in the delivery of our shared platform services to both AFL/Marvel and several clubs utilising the platform. This role is responsible for directly working with internal delivery team, stakeholders and delivery partners on the solution design, build, implementation, and support of our flagship industry CRM and Marketing Cloud solution across the AFL Ecosystem. This role is also responsible for ensuring that our production support structures are well set up and we are focused on continuous iterative improvement on the platform.

A DAY IN THE LIFE OF

Key Accountabilities:

• Designing solutions that fulfil business requirements and functions
• Solutioning with consideration of current tech and data landscape and long-term strategy
• Be the subject matter expert in MarTech operations and advocate for best practices, and strategic planning, adoption and implementation
• Providing solution estimates and phasing based on resources and dependencies
• Collaboration with delivery team and stakeholders through different stages of delivery
• Building a solution with quality and efficiency, proper testing and roll out
• Documenting technical solution design
• Supporting production issues and requests, creating Standard Operating Procedures
• Assisting in training internal Marketing Cloud users and actively promote adoption
• Managing bulk data queries, creation and update requests
• Contributing to CRM team changes review, improving governance and best practice standards
• Assisting with Salesforce major release cycles and Installed applications’ new package releases
• Staying up to date with rapidly changing Salesforce overall ecosystem
• Other ad hoc projects and responsibilities as required.

OUR IDEAL TEAM MEMBER

Core Competencies:

• At least 4 years of experience in implementing Marketing Cloud solutions
• Strong understanding of marketing automation principles and best practices
• Experience in solutioning and performing assessments on delivery options.
• Experience with SQL, AMP Script, SSJS and HTML
• Formal Salesforce Marketing Cloud certification advantageous.
• Hands on experience with multi-channel (email, SMS, push notification) journeys and automation design
• Good understanding of CRM functionalities and standard process of development
• Solid understanding of data management, including segmentation and relational databases
• Strong troubleshooting and problem-solving skills, and ability to handle multiple task assignments and work independently.
• Data Cloud experience strongly preferred

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 18 December 2024