Social Media Manager

Social Media Manager

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. Join our team in our unwavering promise to make everyday living brighter by providing great value products at the best prices for Australian and New Zealand families.

As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Social Media Manager

We’re on the search for a Social Media Manager who can push boundaries, build vibrant online communities, and create engagement that makes an impact. If you're a digital native with a strategic mindset, this is your chance to lead the evolution of Kmart’s social media presence across all current and emerging platforms.

Join the Team

At Kmart, our marketing team is known for being innovative, fast-paced, and always ahead of the curve. As our Social Media Manager, you’ll play a critical role in crafting and executing strategies that drive organic growth and increase engagement across our social media channels. You’ll collaborate with a passionate and talented team to amplify Kmart's voice, turning followers into brand advocates. If you’re looking for a place where your creativity meets results, you’ve found it.

What You’ll Be Doing

• Implement and manage the ongoing development of Kmart's social media strategy—from the latest platforms to emerging trends, you’ll be steering our social ship.
• Manage the social media calendar, ensuring a well-planned and engaging presence across all channels.
• Drive the growth and performance of Kmart's social media platforms, using data-driven insights to optimize and expand our reach, and share the reporting of this.
• Oversee the execution of social media briefs, delivering engaging, on-brand content that captivates audiences.
• Foster and grow our online community, boosting engagement, expanding our following, and identifying new opportunities for growth.
• Stay ahead of the game with ongoing competitive and industry analysis to ensure Kmart remains a leader in digital engagement and social innovation.
• Leverage and report on key performance metrics, using these insights to increase customer frequency and unlock cross-category sales opportunities.
• Collaborate with marketing teams and other departments to finalize briefs and content. Sometimes even building the content yourself. 
• Manage external agency input, and create social strategies that align with broader business goals.

To Be Successful in This Team You Will Have:

• A proven track record in using social media to strategically grow a brand, increase customer engagement, and harness large-scale customer advocacy.
• Be a digital native who thrives on community management and is passionate about building meaningful customer relationships.
• A deep understanding of trade dynamics and how to turn business insights into high-impact social media plans.
• Expert knowledge of social media platforms, trends, and technologies, with a hunger for staying up-to-date.
• A customer-first mindset with an enthusiasm for enhancing brand reputation and loyalty.
• Exceptional collaboration and communication skills with the ability to engage and influence cross-functional teams and external stakeholders.
• Experience in a similar social media or community management role. Extra points for anyone with retail experience (gained from agency or client side).
• A proven ability to implement new processes involving multiple functions or departments, ensuring effective social media operations in a complex business environment.
• A self-starter comfortable with ambiguity, who thrives in fast-paced, evolving settings.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our National Office
• A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks
• A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products
• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
• We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program
• Free onsite parking when you’re required to come into the office
• We offer inclusive parental leave, a family room and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• In-house café that serves breakfast, lunch and includes a collaborative space to work in
• A reflection room that can be used for prayer, meditation, or time for you
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Regular product sample sales with loads of discounted items to purchase
• Wesfarmers is Kmart’s parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement
• Great career opportunities across the broader Wesfarmers Group

We’re here to make everyday living brighter

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it! From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day. In-store, online, or Click & Collect – getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our pursuit to create seamless customer journeys for satisfied shoppers.

A place you can belong

At Kmart and Target, we celebrate the rich diversity of the communities in which we operate and are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.

We believe that everyone should have the opportunity to be their best, when applying for a role or working at Kmart. We encourage you to tell us about any workplace adjustments that you would like, by emailing diversity@kmart.com.au

If you would like to explore a career with Kmart and Target and this sounds like the perfect role for you – apply now!

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.